Princeton Partners — Higher Education
WORTH IT
All Verticals

Education

Universities, Colleges & Public Education

Everyone in education promises a bright future. The real job is getting your audiences to say yes.

Overview

Turning attention into enrollment.

In education, everyone promises a bright future. The real job is getting your audiences to say yes. For New Jersey City University, our "Worth It" campaign reversed a multi-year enrollment slide, driving applications up over 20% and enrollment up 15%. For Rider University, we increased Open House visits while cutting cost per lead by 75%. And for the New Jersey Department of Education, our "Teach. Inspire. New Jersey." campaign generated 22.2 million impressions, 7.9 million completions, and a display click-through rate 28.6 times above benchmark. We help you get the attention you need, then turn that attention into action.

Client Quotes

What Our Partners Say

This season set a Rider record for Open House attendees. Well done. We could not have achieved this goal without your help.

P. Abbazia, Executive Director of Marketing & Digital Strategy, Rider University