Thomas Edison State College is a largely online public institution that helps adults finish their college degrees in a flexible, affordable way. After three years of flat lead and application growth, the College turned to Princeton Partners for a new strategic and creative approach.
Three years of flat growth.
Thomas Edison State College is a largely online public institution that helps adults finish their college degrees in a flexible, affordable way. After three years of flat lead and application growth, the College turned to Princeton Partners for a new strategic and creative approach.
A deeply personal life goal.
Princeton Partners dug into traditional research, competitive analysis, and — most importantly — conversations with adult learners themselves. The team attended graduation ceremonies and interviewed students.
The pride of seeing that diploma on the wall.
Princeton Partners built integrated, multimedia campaigns around the theme of Personal Achievement. Every ad tapped into the same emotional truth: the pride adults feel when they finally see that diploma on the wall.
The campaigns worked on two levels:
Space for the creative.
Five years of goals. Eighteen months.
35% increase in applications over the previous year, and a 25% increase in enrollments — reaching the College's five-year enrollment goals in just 18 months.
Official results transcript.
Ready to accelerate?
Tell us your goals. We'll craft the plan.