500% Revenue Growth.
Even After Acquisition.
How we accelerated growth and helped a regional pest control player become a powerful and enduring brand, even after its acquisition by a national leader.
HERO Est. Trust
A category stuck at 17% penetration.
Our 25-year growth partnership with Western began when this privately-owned pest services company was a leader in New Jersey with pockets of growth in local offices down through Virginia. The category was stuck at 17% penetration of households; low price and speed of response was the way local competitors defended their turf.
Family-driven values, engineered into a premium.
Through our research, we discovered that Western's family-driven values were reflected in its focus on providing the highest quality services and outcomes using a successful low-pesticide approach that combined regular, expert inspection with pest prevention services by highly-trained experts. Higher-income households who valued this approach were willing to pay for Western's higher-priced services because the results and high-touch services created a powerful asset: brand trust.
A strong brand identity, everywhere Western showed up.
Our outstanding results-journey was fueled by a fully integrated suite of research-driven branding, targeting, market testing, customer experience enhancement, and award-winning advertising campaigns. As a full and trusted partner with Western, we built a strong brand identity that was rolled out through trucks, uniforms, website, ad campaigns, and sales presentations.
The Creative.
Watch VideoOrkin acquired the company. The partnership continued.
When national leader Orkin acquired the company, it discovered that Western had a strong and valuable brand and continued to support Western as an independent brand. The new owner leveraged our marketing innovations and knowledge of data-driven and digital marketing and applied it across the country — and reassigned us media planning and execution duties nationally, realizing our precise, local market knowledge was producing results superior to a national media company.
Regional growth partnership, New Jersey through Virginia.
Retained for media planning & execution, applied across the country.
Tom Walters said it best.
Princeton Partners' combination of business acumen and advertising creativity has been essential to our success.
25 years of compounding growth.
"Princeton Partners' combination of business acumen and advertising creativity has been essential to our success."
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