How we helped a community bank find success through joy.
Huntingdon Valley Bank (HVB) is a six-branch community bank competing against larger institutions in two affluent counties north of Philadelphia. In 2013, with a market capitalization on the horizon, new CEO Travis Thompson knew the bank needed to define its purpose before it could grow.
Bringing Joy
Through Banking
A community bank that needed a purpose before it could grow.
Huntingdon Valley Bank (HVB) is a six-branch community bank in Huntingdon Valley, PA, competing against larger institutions in two affluent counties north of Philadelphia. In 2013, with a market capitalization on the horizon, new CEO Travis Thompson knew the bank needed to define its purpose before it could grow. He brought in Princeton Partners to lead the charge.
Their real purpose was bringing joy to customers.
Through interviews and workshops with HVB's team, we discovered something powerful: the people at this bank genuinely cared about making banking easier and more personal. Their real purpose was bringing joy to customers through banking.
Every brand element, aligned to one purpose.
We articulated that purpose and aligned every brand element to it: positioning, messaging, visual identity, website, signage, and collateral. HVB launched as "The Better Experience Bank," a brand that re-energized the organization and attracted investor confidence.
The Creative.
Travis Thompson said it best.
The team at Princeton Partners played a critical role in helping us articulate our values and purpose. The brand they created has transformed HVB's culture and has really resonated with customers.
Six years after the rebrand.
The rebrand set the foundation for sustained growth, new investors, and top talent.
"The team at Princeton Partners played a critical role in helping us articulate our values and purpose. The brand they created has transformed HVB's culture and has really resonated with customers."
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