Raising deposits in NYC's most competitive banking market.
Carver Federal Savings Bank, a mission-driven community bank, needed to drive deposit account growth both in-branch and online — and walk away with a smarter playbook for every campaign that followed.
in 12 Weeks
A mission-driven bank in the nation's toughest market.
Carver Federal Savings Bank, a mission-driven community bank, needed to drive deposit account growth both in-branch and online in the nation's toughest banking market. Beyond hitting near-term goals, Carver wanted a smarter playbook: real insights to sharpen targeting and strategy for every campaign that followed.
Carver couldn't win by shouting louder.
In a market crowded with national banks outspending community players many times over, winning meant reaching the right high-opportunity audiences with the right offer at the right moment and letting real-time data guide every next move.
Right Offer.
Right Moment.
A data-driven, omnichannel media program.
We built a data-driven, omnichannel media program designed to test and learn from day one. Working under Carver's refreshed brand idea, "Banking for Real Impact," we systematically tested media mix, offers, and creative across CDs, Money Market, and Checking products — turning each week of the campaign into a sharper version of the last.
"Turning each week of the campaign into a sharper version of the last."
The Creative.
Marc Winkler said it best.
In my 45 years as a CFO and COO in Banks, I have worked with many Agencies, but Princeton Partners is the only one that truly understands Banking.
A 12-week statement.
Just as importantly, Carver walked away with a proven blueprint for future deposit campaigns.
Ready to accelerate?
Tell us your goals. We'll craft the plan.