How we leveraged digital media to accelerate new patient volume.

An orthopedic practice ready to grow.

Cape Regional Health System, an affiliate of PENN Medicine, wanted to drive new patient volume to their orthopedic practice.

It wasn't about marketing the practice.

Right traffic, right landing pages, right leads.

For the physician group, the most important aspect of the campaign was to generate the right patient traffic to unique consumer-focused landing pages and capture a higher-than-average rate of return in converting those consumers into targeted leads from a business development perspective.

The Creative.

Cape Regional Medical Campaign

Digital Advertising

PENN Orthopedics Campaign

Digital Advertising

Every baseline, exceeded.

Brand campaign exceeded all baselines, increasing appointment requests by 85%, new patients by 150%, and kept-appointments by 57%, providing an ROI of 21:1.