How we helped an underdog compete by showing that people could expect more from their health plans. AMT, a non-profit provider of health plans to small and mid-sized businesses, hired Princeton Partners to help them win in a highly competitive market.
An underdog, competing on three fronts.
AMT, a non-profit provider of health plans to small and mid-sized businesses, hired Princeton Partners to help them win in a highly competitive market. As a Multi-Employer Welfare Arrangement (MEWA), AMT faced unique marketing challenges.
AMT was uniquely built to offer more.
During discovery, we found that many small and mid-sized business owners were unsatisfied with their health plans — facing annual rate hikes and declining coverage and service. But AMT's purpose, business model, and organization are built to reverse this trend.
A new name, a new look, a caring culture communicated.
We changed the name. Association Master Trust became Association Member Trust. With a new logo and an uplifting new look and feel, we created a website and communications program that pushed creative educational assets out through the seventeen participating business associations.
Space for the creative.
Growing, despite a shrinking market.
AMT continues to grow its base of member companies despite a shrinking small business market and higher premiums in the post-pandemic period — now achieving strong operating results and sharing back dividends with its plan members.
A member benefits statement.
"Princeton Partners gets our business, cares about our success, and truly partners with us to make progress. I recommend Princeton Partners to any non-profit or for-profit that is seeking strategic, innovative and creative leadership."
Ready to accelerate?
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