Princeton Partners Wins Best in Show, 16 Astra Awards

PRINCETON, NJ, April 5, 2006 - Princeton Partners won Best in Show at the NJ Communications, Advertising and Marketing Association's 2006 Astra Awards for a public service newspaper print campaign. The "Needle, Money, Streets" Mercer Alliance to End Homelessness campaign received the only perfect score from among the 300 show entries.

"It is gratifying to be recognized by our peers for creating positive change for our clients through strategic planning and emotionally-compelling creative work," said Tom Sullivan, president and CEO, Princeton Partners. "I'm happy that this campaign, which was also generously supported by our regional media partners, has been successful in grabbing attention, creating awareness and mobilizing community action."

The agency also won 16 Astra Awards, the most for any organization, for healthcare and business-to-business advertising, marketing and public relations. Princeton Partners' work was selected from among dozens of agencies and companies in divisions that include outdoor advertising, newspaper and magazine campaigns, agency promotion, marketing campaigns and annual reports.

In addition to being recognized by NJ CAMA, Princeton Partners is the only New Jersey agency recently named to BtoB magazine's list of top business-to-business agencies in the United States for 2005.

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