1. Do your customers know what differentiates your brand from the competition?
To a high degree Somewhat Not at all
2. Is your brand strategy in sync with your company's mission and values?
Yes Somewhat No
3. Do you know how your external and internal audiences view your brand?
Yes, absolutely Somewhat No
4. Can most employees describe your brand's central promise?
Yes Not most, but some What central promise?
5. Do you reward your employees for 'living the brand'?
Yes, it's a part of their job Inconsistently No
6. Can you measure the ROI on your brand marketing program?
Yes Kind of No
7. Does your senior management team appreciate and regularly invest in your brand's equity?
Yes Somewhat No, they couldn't care less
8. Is your brand's voice, look and feel consistent across all touchpoints?
Yes, all touchpoints Some touchpoints No, it's all over the map
9. Are your marketing and advertising materials engaging, and advancing your brand?
Yes, fantastically so Sort of ZZZZZZZZZ
10. Has your agency provided proactive, brand building ideas for your business?
Yes, often Once or twice Never
