PRINCETON PARTNERS ONLY NJ-BASED AGENCY NAMED TO BtoB’S LIST OF TOP AGENCIES FOR FOURTH CONSECUTIVE YEAR

PRINCETON, NJ, May 20, 2009 – Princeton Partners, an integrated brand marketing agency located in Princeton, NJ, was recently named to BtoB Magazine’s 2008 List of Top Agencies. With this year’s award, Princeton Partners is now the only NJ-based agency within the New Jersey/Pennsylvania/New York corridor to be named to this list of Top Agencies for the fourth consecutive year. This list, published annually in a “Special Report” section of BtoB Magazine, ranks business-to-business agencies on a variety of criteria, including: total revenue generated from business-to-business clients in 2008, number and size of business-to-business clients, development and success of innovative campaigns, and growth of new service areas.

Princeton Partners continues to help its clients grow their businesses, despite the state of the current economy, through the use of its integrated approach. Clients are moving their marketing online and requesting proposals on how they can utilize social media outlets such as Facebook, blogs, Twitter and YouTube. “With a clearly defined marketing strategy, we help clients establish their online presence, while still incorporating traditional advertising,” said Tom Sullivan, CEO at Princeton Partners. “Our agency has expanded its digital capabilities significantly over the past two years and our clients have benefited greatly from our insights and creative approaches.”

Listed as a small agency with 47 employees, Princeton Partners serves a variety of business-to-business clients, including Yale Materials Handling Corporation, Greenfield Online, Pacer International, Integrity Health and Western Pest Services. “While each of these clients has very different business needs, each of them has the advantage of working with an integrated agency that focuses on clients’ business goals first. Once marketing strategies are established, that meet clients’ business objectives, PPI develops distinctive creative to reach those goals – and a successful marketing campaign is launched,” said Sullivan.

BtoB Magazine reaches senior marketing executives in business-to-business marketing and e-commerce strategy. This bi-weekly publication serves all industries involved in the business of selling products or services to other businesses.

Founded in 1965, Princeton Partners provides full-service brand marketing communications including brand and creative development, digital strategy, public relations, advertising, media planning and buying and marketing research management. For more information or to see some of Princeton Partners’ award-winning creative, please visit www.princetonpartners.com.

Contact: Maggie Landis, 609-452-8500 or mlandis@princetonpartners.com

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